Facebook is one of the biggest social networking sites on the internet. Each day millions of people from all over the world log on and reach out to friends, family, business colleagues and strangers on every continent. With more than 400 million users, it has become an essential place in which to actively promote your business and there are several highly effective ways in order to take advantage of this opportunity.
Your first step to generate traffic to your website through Facebook is to register an account. As with many social networking sites, it is extremely easy to register. Click on ‘Register’ and fill out your profile details. It is recommended that you use your business information instead of your personal details so that your friends on Facebook understand that this is your business profile. Use your business email address to register your account as Facebook only permits one account to each email.
Create a Group:
Starting a group on Facebook is incredibly easy to do and is a great way to generate traffic to your website. By starting a group you are able to promote your business to those who are genuinely interested in your services or products and, as such, are more likely to use you for their needs. You can post updates about products going on sale, introduce new services or products, or simply just interact with potential and existing customers. This type of promotion is a great way to create new traffic to your website and helps you keep organised.
Update Your Status Regularly:
One of the most effective means of generating traffic to your website using Facebook is to update your status on a regular basis. If you don’t, Facebook now removes the business page from people’s newsfeeds. Each day, users scroll down their newsfeeds to read what has been going on since the last time they logged in. It is recommended that you update your status around every four to five hours, that way you don’t annoy your fans and they remove you from their lists.
Advertising on Facebook:
If you are using your website in order to generate a profit, then you can use Facebook to advertise as well as creating a steady stream of traffic to your website. When you advertise on Facebook, your message gets sent to everyone who likes your page. When they press the ‘like’ button on your advertisement, all their friends will see it. This means that your business could potentially generate thousands of new customers to your website within weeks.
There is a particular button on the Facebook interface which allows you to create events for your business. Events can be anything business related, from important meetings, sales, parties, charity fundraisers and anything else in between. Events can be created at any time, and can be held anywhere. You then invite people from your friend’s lists and they can invite friends of their own, thus generating new traffic. This is a great way of free promotion.
Links are a great way of generating more traffic to your website. Curiosity is one of the most powerful emotions we humans have and, as such, links are a great way of utilising that trait. All you have to do is highlight the link, copy and then paste it in the status box on Facebook. Remember to add a comment with the link as this will peak their interest. If they like the link then they may share it, thus increasing your audience.
There are several further ways you can use Facebook to generate traffic to your website; the more you use Facebook the easier it will be and you will discover the best ways that are useful to your particular needs.