Social media continues to grow in popularity amongest every age group. From kids in middle school to seniors, this social media wave continues to capture our lives and make connecting with each other as simple as a few clicks.
It has also become more popular for business owners to jump on the social media bandwagon. Our society has become a fast paced online world and if you’re not using social media, you could be missing out. If you are new to the social media scene then here are some must know tips and trends for the top social media sites.
Facebook continues to be one of the largest social media networks in the world. It allows you to network with anyone, anywhere in the entire world. Facebook is engaging, fun and some would say addictive. It’s a great way to see what your friends, family and your favorite brands are up to. It’s easy to share and engage, comment and link to other sites, pictures and videos.
In 2014, business owners have really started to take advantage of the use of Facebook Pages and have even used ‘Pages’ instead of having a website because it is very popular. Facebook allows you to create your own vanity URL so your site is searchable and ranks well in Google and other search engines. The more likes your Facebook page has, the better able you will be to connect with your target audience and help others find you in the search engines.
Business owners can also use Facebook ads to target the perfect age group, location, sex and interests. This feature also provides insights and analytics into what their target niche is searching for and what they need from the business.
Twitter is another social media network but is more of a fast paced Facebook. Twitter allows you to post short snippets (140 characters) of whatever you would like i.e., your thoughts, links you have found interesting, other tweets and shout outs to new followers. There is also a direct message feature if you choose to send a private message to another user. The more followers you have, the more popular your @username is. Some celebrities with a large amount of followers use this platform to sell merchandise and build their brand.
Another trending social media network that is on the rise is Google +. Google listings allow your business to be featured with a location map in the search engines. Recently, this feature can be combined with your Google+ page and profile. With your Google+ page, you can add like-minded individuals to designated categories, get your business reviewed, see stats and insights on your engagements and search terms and grow your followers. Some gurus are thinking that Google+ will be the new Facebook or even better than Facebook.
Social media networks and trends will continue to rise and fall as technology gets faster, better and more wild. Some would say it is hard to stay on top of these social media trends and they won’t even bother creating their first profile on any platform. Others, and future generations will need to have the latest and greatest and be a part of what’s new and current to feel like they are not missing out. I wonder where the social media train will take us next.