Just think of all the many different events we celebrate besides birthdays, weddings and anniversaries. Businesses celebrate retirements, the best salesperson of the year and selling another million widgets. Societies and clubs regularly hold celebratory functions. And what about competition winners, ‘welcome homes’ and ‘passing that driving test¡¯, not to mention the celebration of religious festivals?
The opportunities for a business in cake design are enormous.
Decide if you want to offer a speciality, perhaps in classic cake, novel or personalised cake design. Build a photographic portfolio of each creation to show to potential buyers, and if possible accompany them with references from satisfied customers.
And how do you find those customers? You could advertise regularly in local papers, do a leaflet drop to households, and mail businesses, clubs and societies direct. Contact catering firms too, and cake shops or delicatessens who could earn a commission from passing customers on to you.
Make your service special: a free delivery service; free plates and napkins (specially designed and printed with your name) and free forks as well. You could even offer a service on which wine to serve with each cake.
Celebrations are special occasions. By offering a high quality service you can make them even more special and also create a promising business for yourself.
This will appeal if
– You’re imaginative.
– You’re organised and reliable.
– You have some artistic ability.
– You like a challenge – how would you design a cake for the early retirement of a golf-loving dipsomaniac?
– Could start in your spare time.
– Good cash flow set-up: payment in advance or on delivery.
– Highly enjoyable work.
– Can also offer to supply shops with standard cakes to help maintain regular work flow.
– Acquire shop premises. Sell books and baking supplies – all to do with cake making.
– Franchise the shops.
– Develop a full party planning service.
– Develop a full catering service.
– Develop your own range of cake decorations.