Each year sees a new group of 18-year-olds emerge wanting to learn how to drive. With additional training you could use your existing skills, help these youngsters learn, and find yourself running a successful business.
But before you go ahead, do your market research. Find out how much competition there is. Could you take a big enough market share to support your business? What’s the going rate, and could you improve on the service which existing driving schools offer?
If the prospects look good, apply to the Driving Standards Agency for their starter pack – it is essential reading. In it you will find details about the three exams you will have to pass (written, driving and instructional) before getting your Approved Driving Instructor’s licence. It could take up to six months or longer, depending on how competent you are. Use the extra time to plan your advertising campaign, sort out fine details and perhaps arrange for your car to have dual controls fitted.
Advertise in local papers and Yellow Pages. Think about targeting particular groups: young learners, motorway drivers or caravan owners. Give talks to local groups like the Women’s Institute. But once your reputation becomes established you will find that you are your own best advertisement in helping to ensure that your business succeeds.
This will appeal if
– You enjoy driving.
– You have good interpersonal skills.
– You’re calm and patient.
– Good cash flow set-up.
– Presents an opportunity to capitalise on skills and assets.
– A lot of work comes through personal recommendation.
– Personal satisfaction when learners pass.
– Needs qualifications.
– You need to own or have access to a car – possibly with dual controls.
– Earnings are limited by the number of hours you work.
– Evening and weekend work is involved.
– Acquire new vehicles and recruit other instructors.
– Acquire premises from which to operate.
– Invest in simulated driving equipment.
– Establish branches in other towns.
– Like BSM, franchise the operation.